Bible Company CEO Sets Out on $4.5 Million Mission to Bring His Message to the 2013 Super Bowl

Jim Fitzgerald’s dream of craftily digitizing the Holy Bible for mass digital consumption has been realized. For nearly a decade, Fitzgerald, 65, worked to create a video-book version of the New Testament, complete with narration, music and gorgeous scenes that were shot both in Israel and Rome and more.
It was in 1994 that the visionary first launched his company, The WatchWord Bible, in Ambridge, Pennsylvania. While his critics initially said that his dreams were impossible, Fitzgerald has defied all of the odds. Already, 500,000 copies of the digitized New Testament have been sold through Christian vendors and a special infomercial that aired between 2004 and 2006 on the Christian Broadcasting Network.
And now, to further adapt to the visual age, Fitzgerald’s company has made the unique Bible available on the iPhone and iPad for only $12.99. This, his supporters maintain, is an effort that helps further spread the gospel to a younger generation.

Jim Fitzgerald (Image Credit: Michael Henninger/Post-Gazette)

“I was told it would be impossible to do it,” Fitzgerald said in an interview with The Pittsburgh Post-Gazette. “They said even if we did it, people would never want to read the Bible on TV and we would never be able to raise enough money to produce and promote it.”
Now that he’s made his original goal to spread the Christian gospels a reality, Fitzgerald is prepared for his biggest challenge yet — raising enough money ($4.5 million to be exact) to pay for a 30-second commercial to advertise the WatchWord Bible during next year’s Super Bowl. The popular American athletics event is known for having crafty and entertaining commercials that people pay attention to. Fitzgerald is hoping that his company’s can be among them.
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